Nurseries
The gross value of nursery production in 2022-23 was $833.5 million from 519 businesses. Nationally, retail sales remained the largest market for nursery businesses accounting for 42% of total sales in 2022-23, while wholesale nurseries accounted for 22% and landscape and primary industry sectors representing 14 % and 11% respectively. ‘Big box’ retailers continue to grow as a major market for growers with a third of all production nurseries selling plants to big box retailers in 2022-23, equivalent to almost a quarter of total production nursery sales.
Perennials, trees and shrubs category represented the largest share of total national industry sales in 2022-23 at 45%. This includes tree sales which accounted for an estimated 17% of national industry nursey sales.
Turf
Turf production was valued at $88.4 million in 2022-23. Turf production for 2022-23 was estimated at 8.45 million square metres 14% lower than the previous year. At the same time the average price of turf by species in 2022-23 was mixed, with species including Buffalo and Kikuyu firmer by 7% and 12% respectively per square metre, while average couch prices were 6 percent lower on the previous year. A number of factors contributed to the reduced production including flooding during 2022-23, while on the demand side housing commencements have slowed through 2023 and into 2024, likely dampening demand for turf products.
More recently production of turf was impacted again by some flooding in the Hawkesbury region during April 2024. Although not as substantial as flooding in recent years, the industry is yet to fully recover from prior events.
Floriculture
The value of cut flower production in NSW in 2022-23 was estimated at $38.2 million, unchanged from the prior year and represented 12% of national production by value. The majority of production by value, $33.8 million, was grown conventionally across 105 hectares, with an additional 3 ha under glasshouses and 10 hectares utilising polyhouses and tunnels.
Exports remain a niche market totalling just under $1 million in 2023-24, compared with imports of floriculture products which were valued at $29 million. The value of NSW imports were 23% lower year-on-year, while national imports were 6% lower. Imported flowers tend to be lower value and include high volume supermarkets sales. The discretionary nature of cut flower purchases mean that demand is likely to be impacted by economic conditions that see consumers limit expenditure.